Finding Our Purpose

As cliche as this sounds, "Running and owning a business is not just about making as much money as you possibly can, it is about something much greater than money...Purpose." If you know the purpose of your business and ensure that your business is fulfilling that purpose every single day, everything else (operations, marketing, human resources, etc.) will be focused on making sure that purpose is fulfilled. Everything is centered on your real goal, whatever that may be. I say all this to say that we (Busy Bee Embroidery) have struggled with "Finding our Purpose", but we finally know what that is now. I know that my wife and I enjoy having products that are designed for us. We enjoy personalized experiences, and we really like to feel like we get what we want. We like to have things our way, and if not then we probably are not going to pay for a service. I mean...I'm pretty sure that's how most people are. People enjoy getting things their way in general and not just when it comes to purchasing goods and service. It's with everything in life. I say all this to say that Busy Bee Embroidery places the customer's desire for what they want above everything else. We know how important it is for our customers to get what they want! Now ask yourself...."Why do you want things to be done a certain way? Why do you want a service to be performed to a certain standard or why do you want that $1500 handbag to be customized for you?" This desire to have things the way you want them is more than just about you wanting something your way. It is about you having a desire to control and having access to less information. Now you may be wondering, what does this have to do with Busy Bee Embroidery? Let me tell you.\

Let's address the "desire to control" first. When someone decides to start the embroidery process with us, they aren't just getting what everyone else is getting, they are getting an experience that is tailored to them which really does make them feel like they are in control. That is the whole idea behind "being in control." It is not a bad thing at all, it is just part of human psychology. They are quite literally controlling the process and determining the outcome (i.e., what their personalized apparel will look like). Now let's address "having access to less information". If you decide to use our services at Busy Bee Embroidery, we help narrow down the choices for you. You are not presented with a ton of different choices, because you have decided exactly what you want using our simple 4 step process. You will never feel overloaded with information. Now what does this have to do with the purpose of Busy Bee Embroidery? Our services meet both of these needs 1) the desire for control and 2) the desire to not be overloaded with information. The purpose of Busy Bee Embroidery is much greater than "making personalized apparel for our customers." The purpose of Busy Bee Embroidery is "to give our customers the ability to control the outcome of how their apparel will look and feel." Now that my friends, is a Purpose.